16 March

Flintstones vs. Jetsons: Mobile data will be the new have/have not gap

March 16, 2012 by miles
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Fred w phone. No unlimited data plan just yet...

Fred w phone. No unlimited data plan just yet...

There is a yawning gap emerging in the world and I think this gap will define the advancement of societies, the creation of jobs,  and even the happiness of populations in the decades to come: it is access to mobile data and I call it Flintstones vs. Jetsons. (shout out to April Rudin for the headline).

  • Generation segue: Some of us remember Fred Flintstone. Worked in a quarry, drove a foot pedal car. Loved to bowl and eat steaks. Life was simple, and there was not a lot of reason to innovate. Pebbles and BamBam didn’t seem to be a big generational culture gap. A loveable guy in the Jackie Gleason vein.
  • And his cartoon counterpart, George Jetson. Worked are Spacely, drove an automated space scooter. Astro walked himself, Rosie the Robot did the chores. Skyped with the office, used the tele-puter on his wrist. Loveable knucklehead is in a fast-moving world, but he kept adapting and he kept pace.

So my point, my belief, is that we have arrived at a crucial inflection point in our history, where people, countries, leaders (and entire industries) are choosing to go Flintsone or Jetson. And the catalyst for this decision is, clearly, the smart phone and the data it generates. The Flintstone are content with how things are. They have found ways to live until now without technology, and they resolved they would coast from here on in, whether in their carreers or their lives. Financial planners are on the list. So is much of the financial services (non retail) industry. Traditional media has hated the transition. KONY is no fan. Nor is Assad, or Mubarak. People of a certain age (but not all!). There are lots more.

Meanwhile, the Jetsons accelerate. The gap has not even yet begun to present itself.

mOcean at Mobile World Congress

mOcean at Mobile World Congress

If you have any doubt of how quickly this industry has grown, check out the Mojiva/Mocean (I am an investor) booth at The Mobile World Congress. MWC was, five years ago, just a bunch of suits from Nordic and Asian countries wielding flip phones for voice and text. Today, MWC is heralded as the biggest and the best mobile technology event in the world. According to conference organizer the GSMA, this year’s event played host to a record number of attendees, topping out at 67,000 visitors from 205 countries; an 11% increase over the 2011 show. The four-day conference and exhibition attracted mobile operators, software companies, equipment providers, Internet companies and media and entertainment organizations, as well as government delegations from across the globe. More than 50 percent of this year’s attendees hold C-level positions, including more than 3,500 CEOs.

Most telling perhaps, CEO’s were wearing jeans, T’s and blazers…

So here’s the shocker datapoint from cisco: 40% of the worlds smartphone data is consumed by… 1% of the world population. That means a small group of people are gaining an unfair (perhaps) advantage because of their access to information

  • The subways are down: take the bus.
  • This new place is overcrowded: here’s another local option.
  • Gas prices are skyrocketing, but discounted in NJ this weekend.
  • This client has spent xxx seconds on the site and is ready to take the next buying step
  • Yo Twitter! The rally to unseat the government has been moved to the following sidestreet!

The examples go on and on. A few minutes saved. A better solution for the moment. A bit more background before the interview. A better way, on the way. Compound that millions of times over billions of people and guess what: you have a new gap between the haves and the have-nots. Food for thought before you make your choice between Flintstone or Jetson!

 

6 Responses to “Flintstones vs. Jetsons: Mobile data will be the new have/have not gap”

  1. March 20, 2012 at 12:07 pm, Brian Bradley said:

    This blog is painfully apparent to retail business’ feeling the pinch. Why buy a cordless phone at Target when I can use the “red laser” (or a hundred other apps just like it) and find out that Amazon, Ebay or even the Best Buy right down the street has the same phone for $30 less? In our “I want it now” society, the only thing retailers have going for them is the sense of instant gratification. However, if the average consumer can subdue their endorphin’s long enough to realize that saving $10 here or $20 can pay for their cell phone bill each month, which allows them to save those dollars in the first place, retailers may have to start honoring online prices. Imagine how that would change the game of doing retail business? In fact, when you think of it in that sense, it not only behooves those of us with access to this incredible tool to use it, it is “our responsibility” to do so.

    Reply

    • March 21, 2012 at 8:16 pm, admin said:

      well said- weird pic!I like the instant gratification point.

      Reply

    • May 24, 2012 at 8:34 am, Marcus said:

      Thank goodness, aneohtr great classic cartoon coming to DVD. I grew up with this show, it only lasted one season before going to Saturday mornings, but I still remember those early mornings of a Saturday getting up before anyone else and turning on my little black and white tv set. AH the sixties.

      Reply

  2. November 05, 2012 at 6:08 pm, And the Victor is… Pyrrhic for President | Miles To Go. said:

    [...] also live in a world driven by Mobile and social – in fact I helped create it. I’m impressed (or bored or perturbed) by the frequency of Facebook or Twitter posts from [...]

    Reply

  3. January 17, 2013 at 4:06 pm, You think the BCS data is bad? Turns out ND’s star linebacker was dating a digital ghost! | Miles To Go. said:

    [...] everyday. believe me, I sit at the vortex of some 100,000,000,000 mobile impressions per month at Mojiva. People should start growing accustomed to being fooled with 1′s and 0′s, or not be [...]

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  4. February 08, 2013 at 11:45 am, Against the Wind; An improbable story in Mobile Ad-Tech | Miles To Go. said:

    [...] Call it founder bias, nostalgic, or just plain sappy but it is amazing what’s has actually gone down in sixty short months. No one has been in mobile very long- old timers can claim ten years, most likely five is when the early scouts hit the beach. Apple was just about to launch the iPhone and end the carrier’s dominance of the “deck”. Premium publishers that took down minimum guarantees were not getting repeat business. Android didn’t exist. There were no apps, and no tablets either. No one knew the difference between online ad-tech and mobile, and how soon they might converge. Wow, that world was simple! It’s now Flintstones vs. Jetsons! [...]

    Reply

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About Miles Spencer

Miles Spencer is a prolific angel investor, media entrepreneur and explorer. He is best known for his role as co-host and co-creator of MoneyHunt, a reality based show where entrepreneurs pitch their ideas to a panel of experts.