Xin’s Thoughtful Gift: PBJ and Ramen 2

Being an entrepreneur is a lumpy business at best. And while I’ve written extensively about the mortality rate (95%), I’ve never written about how hard it is along the way for those 5% destined for greatness.

It ain’t easy, and it ain’t easy on everyone.

This is a basket of Ramen Noodles and Peanut Butter, presented on my Birthday by a very appropriate, thoughtful entrepreneur I backed; Xin Chung. Xin certainly has the moral authority to present the gift: he was liberated from Saigon as a child, spent time in an internment camp, and grew up in Valdez Alaska before settling in to SoCal and pursuing his dreams as an entrepreneur. He is now Founder and CEO of TrustCloud which has emerged from a “walk in the wilderness” with 10k passionate users and a growing number of interested clients in the social check space.

The Ramen and PBJ is our shorthand for being capital efficient, a must for start-ups.

My system at Vaux usually provides $250k of less for a team to develop a product that addresses a meaningful market problem, and do it within 90 days or so. This means most for the proceeds are dedicated to product. The next $250k usually goes to determining if anyone cares. The numbers vary, but either way the Founders and early employees do not get rich in salaries off of angel money. Frankly, they have to be prepared to barely eat, and when they do eat for strength. This is part of the ugly underbelly – and not a full underbelly! – of the dedication it takes to pursue your dreams. Every dollar you don’t waste can go to a better product or a better viral coefficient.

And of course, stuff takes longer than you expect. And costs more money than planned. This puts tons of pressure on the entrepreneurs as they debate the next crucial steps, often on an empty stomach. Probably once in my last 10 start-ups has a company got it right, right out of the box and kept doubling down all the way. Most try with a product, revamp, try again, tweak, and try again until there’s no track left. And it leads to some very difficult conversations about where to invest precious resources: make the product better and more people will come… or tell more people about the product and they will spread the word. Development vs. Marketing vs. Biz Dev. It often provokes difficult conversations, and sometimes desperate measures (these guys slept in a van on a Biz Dev road trip that lasted months).

And so the entrepreneurs themselves, while pursuing their dreams of autonomy, making a mark on the universe and yes winning riches, have to absorb the vagaries of what precious resources to assign where… including their own sustenance. I get queasy when I hear comparisons to the comp someone could make in the corporate world, which simply doesn’t apply in start-up-ville. And I get nauseous when I hear debates about how deep down the rabbit hole start-ups should go pursuing the next pivot (which is another term for fail and try again). Luckily  angels don’t have that much patience or that much capital for endless restarts. Which is why, when interviewing prospective partners I always look for that unique combination of resourcefulness, willingness and mental toughness that will see us through. And a dose of reality to know when to put a fork in it.

Entrepreneurship is not a straight line to the summit, it’s a jagged ascent and we have to be prepared for the whole ascent not just the sprint at the top.

~~

Save runway: TrustCloud’s sample T&E guidelines

Use personal credit card; expense every month with invoice. Avg trip: 2nts/3days, $800, $1000max

1. Air: economy $250

2. Ground:  $25/day

3. Lodging: Airbnb $50/nt

4. Entertainment: $75/day

5. Badges: pre-approved

6. Big dinners: pre-approved

Panel at Choate Hall- great space!

Last week, when putting the final plans together for our Boston stop on the Start Up // Choate Roadshow, the bombs went off. And so we paused, briefly, to assess what it meant and what needed done.

The response that came back from our hosts and panelist pretty much sums up what make Boston unique, and what makes entrepreneurs special. While acknowledging the practicalities of navigating Boston after the bombing, the message came back loud and clear: events like this are what we do as start-ups and Americans. We’re undaunted builders of things. We cherish our freedom of thought, expression, and opportunity. It feels great, and we won’t quit. Let’s go.

And so, in a dense rainy night in Boston we had a great crowd of entrepreneurs on hand to listen to a great panel.

One of my favorite comments from Bain Capital’s Jeff Schwartz (P’16) was embrace your ignorance. It can be a valuable tool. Dream about how to solve problems. Live in the future, and build what is missing.

Jeffrey Mullen (Founder and CEO, Dynamics, Inc.) who is a legit freak of nature (lawyer, EE degree, patent holder, CEO, addicted gamer, nice guy) was around the question of singularity (will we live forever if we live to 2046, per Ray Kurzweil). “Sure, I checked it out- living forever is basically an engineering problem”. And you know, he’s the one person that I believe probably has.

Michael Holthouse former CEO of Paranet (sold to Sprint) added that the “plastics” of tomorrow may well be energy. How we make it, store it, and consume it will become vital to our future sustainability. 

So, I ‘ll remind those from Choate that are reading this (sorry, group closed otherwise)… We started a LinkedIn group (now one of the school’s most active) and a twitter feed (at this point twitter’s most inactive account , but getting better ) and planned a road show highlighting the best and brightest minds from the Choate universe of StartUps. We’ll do(ne) SanFran, Boston (last night), and New York (tonight).

So far,  while I think this will become a HUGE benefit for our alumni, it is actually our gift back to  Choate. It has long deserved a great start-up network. And for Choaties themselves, who have a great network anyways, this one is finally going on mobile, social and local to press the advantage.

Which seems entirely normal to me. Doesn’t it you?

We are kicking off a unique series in San Francisco tonight: Start Up// Choate.

I’ve long remarked how deep the empathy and how good the connections were grown from that school. For some reason the cycle of 10 o’clock curfews, dress codes in the dining halls, room inspections, and deans countering our late-night antics built an espirit among my co-combatants rarely duplicated in my 30 years since. We simply trust each other on another level. And most of us want the best for the school, despite the epic pranks we prosecuted during our time there.

So when I was asked what the School could do to keep up with its tremendous group of entrepreneur alumni, I suggested “do what normal people do”… umm normal to me. In the weeks that followed I’ve realized perhaps, when it comes to mobile, social and networking that I’m just not that normal. My wife reminds me of this regularly. We started a LinkedIn group (now one of the school’s most active) and a twitter feed (we’ll see how that works out) and planned a road show hilighting the best and brightest minds from the Choate universe of StartUps. We’ll do SanFran, Boston, and New York on successive nights beginning with TCV’s Woody Marshall ’86 and Meebo’s (now Google+’s) Seth Sternberg ’97.

Hopefully, we’ll learn about that process of entrepreneurship I have referred to as Discover, Develop, and Deliver.  Interestingly enough, while I think this will become a HUGE benefit for our almni, it is actually our gift back to  Choate. It has long deserved a great start up network. And for for Choaties themselves, who have a great network anyways, this one is finally going on mobile, social and local to press the advantage.

Which seems entirely normal to me. Doesn’t it you?

More from the event later.

DC in Bloom, early morning

The shots of DC mornings have been rolling in from friends this week with cherry blossoms in full bloom. Got me thinking.

I once had a great mentor in Washington DC who simply adored Johnny Walker Red. Pounded the stuff, well into his seventies and deep into the night. Though we were 50 years his junior, we tried to keep up while he showed us around the social scene of DC in the 80′s: big ballrooms full of taffeta gowns, art auctions with amazing numbers, crazy black gas guzzling limos. We made a lot of noise. Thankfully, he paid.

But, he had one rule: breakfast is at 8.

Now matter how late the night went, no matter how far we walked with Johnny Walker the night before, we all got to the breakfast table by 8, and to work by 9. He went off to practice as a partner in a very large law firm. We were in school. But the bargain stuck.

And so, I’ve gone on to my world of creating, building and leading start ups with some great co-founders over the years – most of them slightly younger than I. We often blend their urgency with my long range vision, their naturally updated thinking with my tried and true processes. Their tequila to my Burgundy. But somehow, it works, and often the work spills deep into the night. And the next night. And the next.  Much like those parties in Washington I remember so well. But every morning as the sun rises on our start up and every other throughout the country, we have to answer the bell. Make the great pitch. Push the next release. Counter the next punch from the marketplace. There simply is no room for sleeping in. No tolerance for being less than sharp when presenting or hosting at trade show or conference. No excuse for being late. Sorry, doesn’t work that way.

Yes, the late nights of my younger days marauding through the streets of NW Washington had some enduring value. But only because of that one hard truth: the bill is due in the morning. So do what you must to blow off steam. Enjoy yourself, often to the fullest. But never, ever let that effect how you perform the next day, or how others see your performance.

It wouldn’t be right.

(this was written well before 8 btw)

Goats yes, power not so much

I use a mantra since Wadi Rumm called ABC- always be charging. It served me well in the desert, where power was precious and communication was crucial. At many times, we were several days ride from actual electrical power. But to us, the importance of blogging (and tracking!) our where-abouts were crucial to our state of mind, if not our well-being.

There were times when the sun was high and the solar panel would do wonders for laptops, phones and PLB’s but we were so exhausted all we wanted to do was crawl under a rock (literally 15 degrees cooler) and sleep. But Mr. Jones would never let that pass, and soon neither would I. If a recharge is available and the next power is days away, plug in no matter what. This simple rule got us through Jeddah, Wejd, Wadi, and all the way to Damascus.

But I have kept the rule with me. I used it at SXSW, I use it in airports, and of course I use it in the start-up world. On a long journey, in hostile territory one cannot afford to simply “run out”. 

Much like power in the desert, the journey of a start-up has incredible resource requirements. Capital, of course. And Talent. Creativity. Process. And Strategy. If each of those are not recharged regularly, they become tired and weak. We rely on old standards, and resist change, preferring to crawl under the shady rock and wait until things cool off.

So, I try to take a page from my desert adventures whenever I can. Restock on talent, and fill the pipeline with A Players waiting for a chance. Exploring different points of view and different ways of doing things from all walks of life before re-engaging with the problems at hand. And looking at strategy through different lenses and with new data points regularly (but not incessantly).

Yes, Indeed as Saba and Tad taught me well: always be charging.

Austin has a groove

I hadn’t been to Austin for SX for awhile, and the differences are palpable. Each of these observations deserve a post on their own (blog tonnage warning), but here’s the brief from the plane

1: These kids won’t lap their Parents, but they’re over it

UT Spring break notwithstanding, SXSW trends pretty young but not tragically hip. I’d call it self-sufficiently hip. Perhaps its a stack of student debts, lack of faith in future entitlements, or a crap job market but most everyone here lives and breathes self-reliance. Kinda reminds me of KFAC in some ways.

No, they likely won’t end up better off than their parents but they have founds ways- ingenious ways – to have a share in interesting events, luxuries and experiences. It is the walking personification of the asset light generation, a veritable ride-sharing, house sharing, tab splitting mobile-social-fueled existence. You can see it in the number of backpacks lugged around. The premium real estate around power outlets. The use of timely information to scout out clean bathrooms and taco trucks still serving food. Maybe this generation can’t get what everything they want, but they sure use information to get what they need.

2: Booze may work for inspiration: but Coffee is for Execution

Ok, close to SxCentral (Dirty 6th or perhaps Rainey) the parties roll on late into the night. Bold dreams do emanate from these spots, no doubt. But who will do them? No-one with a hang-over I assure you. Life is not a Reality show perversion of how things get done. The business still happens the next morning, by guys sipping coffee and probably not wearing skinny jeans . I noticed on Don Dodge on twitter, who has backed his share of great SXSW start-ups, hits the parties for a few pics but probably doesn’t extend the night further… unless the band is good. He’s one worth following.

3: Mobile Social Local drives peer actions

Even Steve Case does sharing

And how. In this urbania of the future, I can’t remember anyone who didn’t whip out a smartphone every 90 seconds. Pedi-cab drivers checking directions. SXSW’s checking in on panels, flash mobs, and open bathrooms. Cops, using video. Really no surprise there. But when asked, how many of them pay for apps or subscribe to content the answer was rarely anything but “what?” (see #1 Above).

This of course, drives a few of the major theses of my activity: mobile, social and local will be supported by increasingly relevant and targeted ads. It would help if they were displayed in appealing, but unobtrusive ways but that’s on its way as well. While I was there, I saw a stat that online screen time had yielded to mobile screen time. Revenue isn’t that far behind. Mojiva is ideally positioned for both.

I also noticed that a huge focus of the Sharing Economy conversation (aka Asset Light, Collaborative Consumption, Peer to Peer Economy- talk about a naming clusterjam!) is all about Trust. How will Sharing grow if every transaction comes with the doubt and questioning that goes like this : I know I will make (save) money on this, but might I die doing it? News from the washington Post this weeks kinda underscores the point. Who is behind that screen? Can I just rely on the one network to provide that data (and are they conflicted b/c they want the transaction)? Isn’t there a repository of all the identity, behavior and transaction data that sits with a third-party and can quickly display a dossier on a potential counterparty? I had a back and forth with FAKEGRIMLOCK (yes, all caps please) about ways the Sharing Networks might be compelled to share their API toward this end (his suggestion was a ray-gun).  Leah Busque from Task Rabbit mentioned TrustCloud as an option in her panel on sharing- no ray-gun needed. She’s a nice lady and a great entrepreneur.

4. Space: the Everest of STEM

The biggest draw, by far, was the rockstar Elon Musk. And his expertise and passion for Science, Tech, Engineering and Math overfloweth. PayPal, ok. But this guy has Tesla and SpaceX rocking along while parenting five kids. The sheer out-of-this-world challenges this guy takes on, and the STEM talent he draws to do it should be an analog for our entire workforce. Learn STEM, and develop a passion for it. Pursue bold visions.

5. Being Top ten in the information race hardly matters

Just ask #11 in line at the taco truck at 3am. Not so long ago, information was valuable for a lot longer, long as your counterparty didn’t have it yet. Now, most information travels so fast and is so complete that is becoming commoditized. So what counts anymore? Speed, and creativity.

Sam Lessin had a brilliant talk on this BTW. And ironically but perhaps not un-related, his dear departed father Bob wrote a small treatise (Lessin’s Lessons) on what is essentially the asset light generation I discuss above. Great read if you can still find it- self published of course. Ahead of his time. Sam is a great continuation of his legacy.

If everyone has about the same information, at the same time the people who will extract the most value from it will be those that get it first, those that understand it first, and devise a creative angle to use it. It’s an interesting leveler of the playing field.

So that’s the quickie from SXSW. More to come on each of these. But my takeaway for the week is “Live in the future: build what’s missing”.

My Frequent disclaimer: I own equity in TrustCloud and Mojiva. 

Great name!

Yes, Marissa Mayer is out there honing her strategy for a next move, and lots of buzz is around Mobile Ad-Tech. I’m quite keen to those developments, because of my activity in the space… you might say.

But before her time, Yahoo made an offer that prompted one of the best “What Would you Do” conversations of our generation. I caught the gist of it at during Peter Thiel’s talk at SXSW, but Inc. does a better job of describing it here:

…Facebook was just two years old. It was a college site with roughly eight or nine million people on it. And, though it was making $30 million in revenue, it was not profitable. “And we received an acquisition offer from Yahoo for $1 billion,” Thiel said.   

“Both Briar and myself on balance thought we probably should take the money,” recalled Thiel. “But Zuckerberg started the meeting like, ‘This is kind of a formality, just a quick board meeting, it shouldn’t take more than 10 minutes. We’re obviously not going to sell here’.” 

At the time, Zuckerberg was 22 years old.

Thiel said he remembered saying, “We should probably talk about this. A billion dollars is a lot of money.” They hashed out the conversation. Thiel said he and Breyer pointed out: “You own 25 percent. There’s so much you could do with the money.”Thiel recalled Zuckerberg said, in a nutshell: “I don’t know what I could do with the money. I’d just start another social networking site. I kind of like the one I already have.”

Now for the What Would You Do part- a/k/a- WWYD.

If I were Mark Zuckerberg, I would have done the same. His talent is towering, his vision is far reaching. I would also say his youth might lead some to say he didn’t know what he didn’t know, but Zuckerberg probably did know. He had one great idea, and the likelihood of having another of such epic scale and impact was remote. He knew that lucky and good are not the same thing, and the former rarely strikes twice. He was, and is, part of an asset light generation that I have written about before.

But, I am not Mark Zuckerberg. Not even close.

I am not a sole founder (um, was Zuck?) and I would not imagine to be able to run something myself without the great work of those talented people around me. I might have other ideas I’d like to back, and more entrepreneurs I’d like to work with. I also deeply respect the stakes held by each of my shareholders, and would give due consideration to what they may want as well. Everyone has a number. And working for Yahoo, especially the new Yahoo, might be quite interesting. I may have hit the bid, not being Zuck.

But most of all, I love the fact that it was a ten minute Board meeting, or he thought it should be!

By the way, What would you do?